Under360 was founded in July of 2003 by Dave Rowe and Jeff Alford. Val Fuller joined the team in 2005 and has been a tremendous help. As avid wakeboarders, they have a vision of building a company whose main focus is promoting the riders, the community, and the sport of wakeboarding. Under360 is dedicated to growing the grassroots of Austin wakeboarding and the riders who make it their life. Through their online videos, DVDs,events, and rider promotion they are making a big impact in the Austin wakeboarding scene.

This Segment features Under360's 3rd Annual Grind Series Action Sports and Music Festival in Downtown Austin. The event has been a great success and draws incredible crowds, wakeboarders, skateboarders and Headlining bands from all over the country. This year's event featured performances from the Riverboat Gamblers, The Black and White Years, and the Red Jumpsuite Apparatus.